Legal
Last updated October 16, 2026
Effective date: October 16, 2026
This policy explains how Roof Experts collects, uses, and shares information when you use our website.
When you use our contact form, we collect your name, contact details, and message to respond to your request. Your form information is sent to our customer relationship management system, LeadConnector / HighLevel.
Our chat assistant collects the messages you type. If you choose to share them, it also collects your name, email address, phone number, address, and details about the work you need. We and our marketing agency, AQ Marketing, keep chat transcripts and the details you provide. Chat messages are sent to Anthropic's AI service to generate replies. Chat details are also sent to LeadConnector / HighLevel so we can follow up.
When you visit, we collect your IP address, browser and device type, pages visited, and time on the site. Website tools use this information to deliver pages, measure visits and website performance, and protect the website and forms from spam and automated bots.
Information is shared with providers of website hosting and delivery, spam protection and security, analytics, visitor identification, chat and AI replies, customer relationship management, and embedded website features. Our marketing agency also receives chat information. For spam checks, Akismet receives what you submit in a form, along with your IP address and browser details. The tools below explain these providers and their purposes.
We do not sell your personal information. We do share information for targeted advertising. We also use a visitor identification service that tries to identify otherwise anonymous visitors by matching their browsers to identity data held by partner networks.
Analytics and advertising tools stay off until you click "Accept all" on the cookie banner or scroll the page while the banner is showing. Scrolling while the banner is showing counts as accepting these tools. Use the "Cookie settings" link at the bottom of any page to switch analytics or advertising cookies off, or back on, at any time.
Embedded content and website features also involve outside services. Elfsight widgets load from Elfsight, which receives your IP address and browser details and sets its own cookie. Icons, images, files, and code may load from other providers, which receive your IP address and, for image, file, and code hosting, browser details.
Our cookie banner remembers your choices. If you allow analytics, your browser may also send this website a list of the names of cookies and similar storage it holds for this site, at most once a day. It does not send their contents. The list is not stored with information that identifies you and is used only to keep the Cookie Policy accurate.
Our website does not respond to browser Do Not Track signals. We do honor Global Privacy Control signals.
Yes, other parties may collect personal information about your online activities over time and across different websites when you use our website. Our visitor identification service collects activity across other websites.
| Tool | What it does | Cookies / storage (how long) | Links |
|---|---|---|---|
| AQ website chat assistant AQ Marketing; replies are generated using Anthropic's AI service | Answers visitor questions in a chat window and, if the visitor chooses, collects contact and project details so the business can follow up. Chat messages and any details provided are kept by the business and its marketing agency, AQ Marketing, and sent to the business's CRM. | agency-chatbot:session:<site> local storage — Until you clear your browser storageagency-chatbot:attention-dismissed:<site> session storage — Until you close the browser tabagencyChatbot.muted local storage — Until you clear your browser storage | — |
| Pressable website hosting Automattic Inc. (Pressable) | Hosts the website; its servers process standard request data such as IP addresses in server logs. | None found by our scan | Privacy policy |
| Visitor identification service (provider not publicly identified) Provider of the sitedataprocessing.com, id-visitors.com and processwebsitedata.com services | Tries to identify otherwise anonymous website visitors by matching their browser to identity data held by partner networks. | None found by our scan | — |
| Gauges website statistics Gauges (provided with Pressable hosting) | Counts page views for hosting-level traffic statistics. | None found by our scan | — |
| Elfsight widgets Elfsight LLC | Shows embedded content widgets from Elfsight on some pages; your browser loads them from Elfsight, which receives your IP address and browser details. | elfsight_viewed_recently cookie — not verifiedElfsight sets its own cookie on its servers (elfsight_viewed_recently) to load and count widget views. | Privacy policy |
| Font Awesome icons Fonticons, Inc. | Delivers the icons used on the website; your browser requests them from Font Awesome's servers, which receive your IP address. | None found by our scan | Privacy policy |
| Akismet spam filtering Automattic Inc. | Checks form submissions for spam. What you submit in a form, with your IP address and browser details, is sent to Akismet to decide whether it is spam. | None found by our scan | Privacy policy |
| Cloudflare Web Analytics Cloudflare, Inc. | Counts page views and page speed without cookies, so we can see how the website is used and how fast it loads. | None found by our scan | Privacy policy |
| Anthropic API Anthropic, PBC | Generates the chat assistant's replies from the messages you type. | None found by our scan | Privacy policy |
| LeadConnector (HighLevel) CRM HighLevel, Inc. (LeadConnector) | Our customer relationship management (CRM) system. Contact form and chat details are stored here so we can respond. Any HighLevel widget on the site (for example a booking or audit form) also runs on it. | None found by our scan | Privacy policy |
| Google Analytics 4 Google LLC | Measures how visitors find and use the website (pages viewed, approximate location, device and browser type) so we can improve it. | _ga cookie — 2 years (typical; not measured on this site)_ga_MEDMVCMHZ3 cookie — not verified | Privacy policy Opt out |
| Image, file and code hosting outside image, storage and code-library services (for example Unsplash, Pexels, Amazon S3, Google Cloud Storage, jsDelivr) | Some images, files and code libraries on the website are loaded from outside services, which receive your IP address and browser details. | None found by our scan | — |
| Cloudflare security and delivery Cloudflare, Inc. | Protects the website and its forms from attacks and automated bots and helps deliver pages quickly. Cloudflare receives your IP address and browser details. | __cf_bm cookie — session (typical; not measured on this site)_cfuvid cookie — session (typical; not measured on this site)__cflb cookie — session (typical; not measured on this site) | Privacy policy |
| Search Atlas SEO tools Search Atlas (used by AQ Marketing) | Applies search-engine improvements to the website's pages (titles, descriptions, structured data); your browser loads it from Search Atlas, which receives the page address and your IP address. | None found by our scan | Privacy policy |
| hCaptcha spam protection Intuition Machines, Inc. | Checks that form submissions come from a person rather than an automated bot; hCaptcha receives your IP address and browser details. | None found by our scan | Privacy policy |
| WPMU DEV site analytics Incsub, LLC (WPMU DEV) | Counts visits and page views so we can see how the website is used. | _pk_id.17453.fe8b cookie — not verified_pk_ses.17453.fe8b cookie — not verified | Privacy policy |
| Website functional cookies this website | Keep the website working: a server session, the page builder's view counters for pop-ups, a page-view counter that counts each visit once, and the choices saved by other site plugins. | breakdance_view_count cookie — not verifiedbreakdance_session_count cookie — not verifiedbreakdance_last_session_id cookie — not verifiedPHPSESSID cookie — Sessions (typical; not measured on this site)wp_consent_marketing cookie — not verifiedwp_consent_statistics cookie — not verifiedwp_consent_statistics-anonymous cookie — not verifiedwp_consent_functional cookie — not verifiedwp_consent_preferences cookie — not verifiedpvc_visits[0] cookie — 1 day (typical; not measured on this site) | — |
| Cookie consent banner (part of this website) AQ Marketing (first party; no outside company involved) | Remembers the cookie choices you make on this site. If you allow analytics, your browser may also send this site, at most once a day, a list of the names of the cookies and similar storage it holds for this site — never their contents. The list is not stored with anything that identifies you, and it is used only to keep this Cookie Policy accurate. | aq_consent cookie — 180 daysaq_consent_report local storage — Until you clear your browser storage or withdraw analytics consent | — |
Call us or write to us at the address below to review, correct, or delete the contact information you gave us.
Our website is not directed to children under 13.
When we change this policy, we post the updated policy on this page with a new effective date.
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